Weber – The Rub Society

In a remarkable achievement, Weber has been honored with the prestigious award for the most trusted business in the barbecue category at the 2023 Reader’s Digest Association Annual Trusted Brands Awards. This recognition not only reaffirms Weber’s commitment to providing exceptional quality products but also reflects the deep trust and loyalty of its customers.

For over four decades, Weber barbecues have been an integral part of Australian backyards, creating countless memories and delightful culinary experiences. The company’s founder, Ross McDonald, and his wife, Joy, played a significant role in popularizing the Weber brand by conducting cooking demonstrations in Adelaide’s Rundle Mall during the 1970s. They even took the initiative to personally cook the first meal for customers on their brand-new Weber grills, a gesture that exemplified their dedication and passion for the product.

While the McDonalds’ personal touch may not be possible for every customer today, Weber continues to extend its support by providing educational and instructional content to ensure that users achieve outstanding results when cooking on their new barbecues. Daniel Pike, the National Marketing Manager for Australia and New Zealand, emphasizes this commitment, stating, “Weber barbecues are designed to make the whole barbecue experience simpler and inspire the next delicious creation.”

In line with the evolving technological landscape, Weber has embraced innovation and introduced its range of ‘Smart’ barbecues, including the popular Weber Genesis and Spirit ranges. These intelligent grills allow Weber owners to access recipe inspiration, cooking instructions, and step-by-step guides directly from their smartphones. Moreover, certain barbecue features can even be controlled remotely using the Weber app. This integration of technology not only enhances the user experience but also demonstrates Weber’s dedication to continuously improving and adapting to meet the needs of its customers.

Beyond their commitment to providing exceptional products and experiences, Weber also believes in promoting inclusivity and supporting various endeavors within the community. As part of their corporate social responsibility, Weber has been actively involved in supporting the development of professional women’s sport. By providing a platform for female cricketers to showcase their talent, Weber aims to inspire the next generation of athletes and contribute to the growth and empowerment of women in sports.

In addition to being recognized as the most trusted business in the barbecue category, Weber has also achieved the remarkable feat of being named the 2nd most trusted brand in Australia overall. This accolade is a testament to the brand’s consistent delivery of quality and reliability, resonating deeply with Australian consumers.

As Weber continues to evolve and innovate, it remains committed to its core values of trust, quality, and customer satisfaction. With an unwavering dedication to providing the ultimate barbecue experience and fostering a sense of community, Weber solidifies its position as a trusted and beloved brand in the hearts and backyards of Australians.