Seafood Buying Guide: How to Choose Fresh, High-Quality Fish

How to Buy Fresh Seafood (What to Look For Every Time)

When it comes to seafood, freshness isn’t just taste — it’s safety, texture, and whether dinner actually turns out the way you want. Here’s the no-nonsense guide to buying better fish every single time.

1. Smell Is Your First Test

Fresh fish smells like the ocean — clean, mild, cold. If it smells “fishy,” sour, or sweet? Walk away. There’s no saving that fillet.

2. Look for Moist, Firm Flesh

The fillet should:

• Look glossy, not dull
• Bounce back when lightly pressed
• Have tightly connected muscle fibers

Mushy = old.
Dry edges = it’s been sitting out.

3. Check the Color

Different fish have different “freshness cues”:

• Salmon: vibrant, even-toned orange or coral
• White fish: translucent, never chalky
• Tuna: deep ruby red (browning = oxidation)

If the color looks flat or uneven, skip it.

4. Inspect the Packaging

You want cold, clean, and intact.

Avoid:

• Fish sitting in its own liquid
• Vacuum packs with excess air
• Cloudy or broken ice
• Any package that feels warm to the touch

5. Ask the One Question That Matters

“Is this safe for raw preparations?”
If the fishmonger hesitates, don’t buy it.
This one question instantly tells you whether it’s right for tartare, poke, or crudo.

If you want to see that in action, our Salmon Tartare recipe breaks down exactly what properly handled raw fish should look like.

6. Buy the Right Cut

Center-cut is king — even thickness, better structure, cleaner dice. Tail pieces cook unevenly and turn mushy if diced.

7. Frozen Fish Isn’t Inferior

Flash-frozen seafood is often fresher than the “fresh” stuff in the case.
If frozen is your best option, choose vacuum-sealed portions and thaw slowly in the fridge.

8. When in Doubt, Buy the Same Day You Cook

Seafood has a short lifespan. The best dishes start with the best timing — buy it, cook it, enjoy it.

Level Up Your Seafood Game

Once you know how to shop, the cooking gets easier.
Browse all of our Seafood Recipes for techniques, temps, and dishes worth repeating.

If you’re ready to try a raw preparation, start with homemade ceviche — a clean, bright introduction that shows exactly why good sourcing matters.